IDC Market Spotlight • August 2025

The AI Divide

Why 'Frontier Firms' are achieving 3x higher ROI and redefining business transformation.

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Global AI Impact$22.3Tby 2030
Frontier Firms22%of organizations
ROI Multiplier2.84xvs 0.84x for laggards
Time to Value13mofor Agentic AI

The global economic impact of Artificial Intelligence is staggering, projected to reach $22.3 trillion by 2030. As AI transitions from an experimental concept to an essential strategic asset, the urgency for enterprises to move beyond simple productivity gains has never been greater.

A recent IDC study of over 4,000 business leaders reveals a significant "AI divide". Leading this revolution are Frontier Firms—organizations that have adopted AI-first strategies to unlock exponential productivity.

The Exponential Advantage

The gap is widening. While laggards barely break even, Frontier firms are seeing returns nearly 3x higher. This isn't just a margin of error—it's a fundamental competitive divergence.

The ROI Multiplier Effect

"Frontier firms realize an ROI nearly three times higher than their lagging peers."

Beyond the Balance Sheet

It's not just about efficiency. Frontier firms are 4x more likely to drive top-line growth and brand differentiation.

Top-line Growth

Frontier88%
Laggard23%

Brand Differentiation

Frontier87%
Laggard21%

Cost Efficiency

Frontier86%
Laggard21%

Customer Experience

Frontier85%
Laggard23%

The Scaling Strategy

Frontier firms don't dabble. They scale. Adoption rates across core functions like IT, Product, and Cybersecurity hover around 75%, compared to single digits for laggards.

Adoption Intensity by Function

Frontier Firms
Laggards

The Path Forward

The divide is significant, but not insurmountable. Success requires a shift from experimental pilots to strategic, governed scaling.

  • Infuse AI across diverse business operations
  • Pivot to customized, strategic solutions
  • Prioritize governance and transparency